One of my biggest passions is creating a UX focussed website journey with an emphasis on clean, impactful design. I take a large role in website creation from initial brainstorms with clients to wireframes advice all the way through to designing the finished product.

One real skill that was instilled in me from my university days was to always try and have a creative idea within every piece of design you do. This is especially important when it comes to branding. An initial idea can then spark something amazing and memorable and this is always the way I try to work when it comes to branding.

I have been lucky enough to work across a number of design media throughout my career and print was a large part of it. Setting up design for print is a real skill and one that I am proud to have in my arsenal.

Creating impactful campaigns is a really enjoyable part of being a designer. The fun you can have when coming up with initial concepts and then seeing them develop into fully fledged designs that can attract attention and spark a discussion is something that every designer seeks to take part in.